Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because your place in the results can literally mean the difference…

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond…

You want your content to rank. We understand! But you have to be careful that you don’t go overboard in your optimization strategies. So what is the difference between SEO and over-optimization? And how do you recognize an over-optimized website?…

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse…

At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post,…

SEO and Content Marketing: A Winning Combination for Online Shops A Comprehensive Exploration of the 7 Content Marketing Strategies for Your Online Shop Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic.…